Addison Rae’s 2023 Net Worth: Mind-Blowing Figures!

Back in 2019, Addison Rae was a mystery to most, but fast forward to today, and she’s become one of social media’s wealthiest figures. Credit her skyrocketing net worth to a Netflix multi-film deal, a thriving clean makeup and skincare line, and a venture into the music world—albeit with varying opinions. While TikTok and Instagram propelled her to stardom, her unexpected friendship with Kourtney Kardashian fueled even more buzz, though skeptics question its authenticity. Addison monetizes her massive social media presence through brand collaborations, raking in millions. In 2023, her net worth reflects this diverse portfolio of successes, showcasing the evolution from a TikTok sensation to a multi-faceted entrepreneur, cementing Addison Rae’s status as a force to be reckoned with in the realms of fame and fortune.

One of the Top Earners on TikTok

Forbes’s latest list of top TikTok earners reveals Addison Rae’s impressive haul of $8.5 million in 2021, putting her in the shadow of only Charli and Dixie D’Amelio. As you likely know, the TikTok money game is driven by follower count—simple math dictates that more followers equals more brands eager to pay for endorsements. In the ever-evolving landscape of social media, Addison’s substantial earnings underscore the power of influence in the digital age. The formula is straightforward: captivate the audience, amass the followers, and watch the brands line up. For Addison, the equation translated into substantial earnings, marking her as one of TikTok’s formidable money-making forces.

In a 2020 appearance on the VIEWS with David Dobrik & Jason Nash podcast, Addison Rae provided a peek into TikTok’s earning dynamics, noting the highest she’d heard for a sponsored video was a whopping $90,000. While she didn’t spill the beans on who earned that hefty sum (whether herself or someone else), she emphasized it as an offer she was aware of. Addison clarified that not every TikTok post results in cash; only the “branded” ones contribute to her earnings. Jumping to more recent insights, Hopper HQ disclosed that Addison commands $65,200 for each sponsored post, underscoring the lucrative potential embedded in her social media influence.

She Earns Almost $156K per Insta Post

HopperHQ’s recent Instagram Rich List spills the beans on Addison Rae’s astounding social media value, revealing a staggering $219,000 per sponsored Instagram post. The figure echoes her immense influence, marking Addison as a heavyweight in the digital endorsement arena. With each post, she not only shares content but also commands a premium rate, showcasing the economic prowess that comes with her massive online presence. The digits, undoubtedly eye-watering, solidify Addison’s status as one of the most sought-after influencers in the competitive landscape of social media marketing.

Addison Rae’s journey into branded content has been nothing short of a business triumph. From her inaugural sponsorship with Fashion Nova, she’s amassed a plethora of endorsement deals and partnerships, including collaborations with Pandora, Vital Proteins, IPSY, Alani Nu, and many more. Since 2020, Addison’s association with American Eagle has been a staple. While her earnings from the brand remain undisclosed, a Launchmetrics report spotlighted her significant impact, estimating a whopping $4.26 million in American Eagle’s branded content earnings in 2020 alone. Addison’s strategic alliances not only fill her coffers but also prove instrumental in propelling brands to impressive financial heights, showcasing the mutually beneficial synergy between influencers and companies.

She Got a Huge Payday for He’s All That

Addison Rae’s foray into acting with Netflix’s “He’s All That” not only marked her debut but also brought in a salary in the “low six-figure range,” as reported by the Hollywood Reporter. The financial stream continues with residuals from the film. However, the real kicker is Addison’s multi-picture deal with Netflix, ensuring not just more movies featuring her but also tripling her earnings with each subsequent film. The prospect of a growing filmography, coupled with expanding paychecks, solidifies Addison’s presence in the entertainment industry and underscores the promising trajectory of her acting career. Not too shabby indeed!

Addison Rae isn’t slowing down on the acting front, as she announced her next major role in Paramount Players’s “Fashionista” in February 2022. While the exact figure for her earnings in this role remains under wraps, considering Addison’s rising star status, it’s safe to assume she’s raking in quite a substantial sum. The anticipation around her performance and the buzz surrounding the film only adds to the intrigue of Addison’s growing influence in the realm of entertainment, suggesting that her journey from social media sensation to a formidable force in acting is one filled with exciting opportunities and financial success.

She Has Deals With Spotify and Snapchat

For those not in the know, Addison Rae has been co-hosting the Spotify-exclusive podcast “That Was Fun? With Addison and Sheri” (formerly “Mama Knows Best”) with her mother, Sheri Easterling, since the summer of 2020. While the exact figure from the exclusive deal with Spotify remains undisclosed, one can reasonably assume it’s quite substantial, given the podcast’s immense popularity. The duo’s conversations and insights have resonated with a broad audience, adding yet another dimension to Addison’s diverse portfolio of ventures and contributing to her status as a prominent figure in the podcasting realm.

March 2022 saw the debut of Addison Rae’s 10-part Snap Originals series, “Addison Rae Goes Home,” offering viewers a glimpse into the social media star’s roots in Louisiana. While the specifics of her earnings from this venture remain undisclosed, it undoubtedly contributed to her already substantial net worth. Addison’s ability to extend her influence into different platforms, from social media to podcasts and Snap Originals, showcases her versatility and business acumen, reinforcing her status as a multifaceted and successful figure in the entertainment industry. The mystery surrounding the financial details only adds to the intrigue of Addison’s diverse and flourishing career.

She Has Her Own Beauty Brand

In August 2020, Addison Rae ventured into the beauty industry by co-founding ITEM Beauty, a clean makeup and skincare brand in collaboration with Madeby Collective. Since its inception, Addison has continually introduced new products, marking her foray into the world of beauty. The brand’s significant milestone came in 2021 when ITEM Beauty became available for purchase at Sephora, a major accomplishment that solidified its presence in the competitive beauty market. Addison’s venture into cosmetics reflects not only her entrepreneurial spirit but also her ability to diversify her brand, making a mark in industries beyond entertainment and social media.

From TikTok fame to Hollywood stardom, Addison Rae’s journey is a testament to her multifaceted success. Boasting a net worth fueled by diverse ventures—Instagram, podcasts, Snap Originals, acting, and ITEM Beauty—she’s not just an influencer; she’s a business powerhouse, leaving an indelible mark on the digital and beauty landscapes. Like this post? Don’t forget to check out our other short stories in our Quick Reads section.